TFN Truck and Trailer Repair
- Location: Piedmont, SC
- Industry: Truck and Trailer Repair
Quick Results:
- Monthly Budget (Google Ads): $2,160
- Calls per month (Google Ads): 189
- Cost per call (average): $11.44
- GBP Calls per month: 102
- GBP Views per month: 1,027
- Map Visibility: 65%
- GBP Reviews: 107
- Challenge: High competition in the Upstate South Carolina truck repair market, lack of call tracking and structured marketing before engagement
About the Client
TFN Truck and Trailer Repair is a family-owned heavy‑duty repair shop located in Piedmont, South Carolina. With 4 service bays, they specialize in comprehensive truck and trailer repair, including diagnostics, brake systems, suspension, electrical, tire services, and preventive maintenance. Serving owner‑operators and regional fleets across the Greenville‑Spartanburg area, TFN built a reputation for reliability and honest work. They partnered with Element DMA in February 2025 to implement a data‑driven digital marketing system from the ground up, as they had no prior agency experience or call tracking in place.
Challenges
- No prior marketing infrastructure: TFN had never worked with a marketing agency and lacked call tracking, making it impossible to measure lead sources or campaign effectiveness.
- High competition: The Upstate South Carolina region has numerous truck repair shops and national chains, making local visibility difficult.
- Untracked call volume: Before our engagement, the shop had no reliable data on monthly calls, call quality, or cost per lead.
- Limited online presence: Google Business Profile was not fully optimized, and there were no structured Google Ads campaigns.
Our Strategy & Actions
Google Ads Campaign
Launched and managed Google Ads campaigns targeting high‑intent truck repair search queries, such as:
truck repair near me
semi trailer repair
heavy duty truck repair
diesel repair Piedmont SC
fleet maintenance
Monthly budget: $2,160
Focused on reducing cost per lead while maximizing call volume.
Achieved average cost per call of $11.44 and generated 189 calls per month from Google Ads alone.
Google Business Profile Optimization
Set up call tracking (CallRail) for the first time to accurately attribute calls and measure campaign ROI.
Optimized GBP profile with accurate business information, service categories, regular posts (4 per month), and high‑quality photos.
Actively responded to customer reviews, boosting trust and engagement.
Map visibility increased to 65% in local pack.
GBP calls reached 102 per month.
GBP views reached 1,027 per month.
GBP reviews grew to 107, enhancing social proof and click‑through rates.
Results in Detail
Call Cost: $11.44 per call from Google Ads – highly cost‑efficient for the competitive truck repair niche.
Call Volume: 189 calls per month from Google Ads; plus 102 calls directly from GBP, bringing total monthly calls to 291 (excluding organic/other channels).
Map Visibility: 65% with strong presence in Local Pack for top local keywords.
GBP Engagement: 1,027 monthly views, driving free, high‑intent traffic.
Reviews: 107 reviews, improving credibility and influencing customer choice.
Operational Insight: Even with no prior marketing data, a well‑structured Google Ads campaign combined with GBP optimization delivered immediate, measurable, and sustainable results.
Key Takeaways
You don’t need a massive budget to win: With 2,160/month,TFN achieved 189 calls at each – proof that precise targeting beats high spending.
Google Business Profile is a lead generation machine: 102 calls and 1,027 monthly views from GBP at zero ad spend.
Call tracking is essential for growth: Implementing CallRail allowed us to attribute every lead and double down on what works.
Integrated approach wins: Combining Google Ads with GBP optimization and a solid website foundation created a predictable, scalable lead engine for TFN.
