7 min read Tips
What is CallTracking and Why is it Needed for Owners of Auto and Truck Repair Shops?
In today’s competitive American automotive industry, where digital marketing meets...
September 11, 2025 Read
Get Your First Calls in Just 10 Days
with Our All-in-One Client Growth System
Automotive Advertising & Digital Marketing Agency
Comprehensive digital marketing services for Auto & Truck Repair Shops across the US
Accreditations
How We Work With Digital Marketing
At Element DMA, we focus on one thing: helping auto repair shops in the U.S. attract more customers and grow profitably. Our auto repair marketing system starts with a complete analysis of your business. We review your Google Ads campaigns, website, Google Business Profile (Google Location), and online reviews to identify opportunities that bring in more high-quality leads.
From there, we create and manage Google Ads for auto repair shops and truck repair businesses. Every campaign is designed to generate calls from real local customers looking for services like truck repair, trailer repair, or auto mechanic work. Alongside ads, we build professional websites and landing pages that convert visitors into paying customers. Our own SEO plugin allows us to generate optimized service pages faster, helping you rank higher and get found by the right audience.
We don’t stop at traffic and clicks. Tracking is a key part of our process. Using advanced call tracking, form tracking, and AI-powered tools, we measure every lead that comes in. With AI integration, we analyze call quality and customer intent, giving you insights that improve your sales process and close rates.
Our approach is proven: reduce your cost per call, increase the number of qualified leads, and deliver growth for your auto repair shop. Whether you run a semi truck repair shop or a local mechanic shop, Element DMA provides the truck repair advertising and digital marketing solutions you need to stay ahead of the competition.
Book Your Free Consultation with our Expert
Get answers to your questions, learn how we work, and discover the core strategy we’d use to grow your repair shop.
Our Core Strengths
Google Ads
We generate from 100 to 600 qualified calls per month for each client continuously improving our expertise in working specifically with auto repair shops.
Our launches are faster, and our effectiveness is higher compared to generalist specialists or agencies. We only work with automotive repair shops — no other clients!
GBP Management
We optimize Google Business Profiles for auto & truck repair shops so they rank higher in Maps and get real results.
Our clients receive up to 200 calls per month directly from their location. Faster growth, more local customers, and stronger trust for your shop.
AI Tools
Element DMA provides AI tools for auto repair shops. The AI Website Builder launches fast, conversion-ready websites. The AI Receptionist answers calls and books appointments 24/7. The AI Sales Manager scores leads and tracks sales to increase closed jobs. These tools cut costs, save time, and boost profit.
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WordPress Website Development — we create fast, conversion-focused websites designed for repair shops, built in just 1 week and optimized to generate more leads.
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CallTracking & End-to-End Analytics — we track every call and lead source, giving full transparency on ad performance and helping maximize ROI.
Trusted by Auto & Truck Repair Shops Across the U.S.
Free Guide
Top 7 Ways to Get More Calls, Spend Less
Get Better Leads from Google Ads & Google Business Profile
Stop wasting money on Google Ads! If you’re not using our proven strategies, you’re leaving thousands of dollars on the table. Download our free guide to learn how to effectively set up campaigns and outpace your competitors. They won’t even know what hit them!
Why Are We Different?
We focus exclusively on high-quality calls for auto repair shops!
With our deep understanding of the US auto repair market, we’re able to launch campaigns 4 times faster than most other agencies.
Our comprehensive client acquisition system offers greater value in both volume and service quality compared to most competitors.
We’ve developed a unique plugin for websites, which is constantly improving to ensure maximum conversion.
In addition to paid traffic, our system also includes a strategy for attracting free calls, allowing you to generate leads beyond just advertising.
We are selective in choosing our clients and don’t work with everyone.
We don’t take auto repair shops from the same city to avoid internal competition, and we limit the number of clients we take on at any given time to ensure the highest quality service.
mission
We help repair shops grow with reliable, data-driven marketing systems that attract new customers and keep them coming back.
vision
To be the leading digital marketing agency that transforms businesses through innovative and data-driven marketing strategies, driving sustainable growth and exceptional customer engagement.
Working with Element has been a good move for our shop. We started getting more calls and better quality leads not long after the ads went live. The return has been solid — we’re making around 4-5 times what we spend every month. I like that they focus on results and keep things simple. No fluff, just steady flow of work coming in. Makes a real difference when you’re trying to grow.
John Miller
Owner of Patriot Truck & Trailer Repair, Dallas,TX
Double Your Sales
Book Your 30-Minute Strategy Session
During this free consultation, our specialists will analyze your specific situation and share how we can help accelerate your lead and sales growth.
Here’s what you’ll discover during your free consultation:
How to track key metrics and why it’s important
We’ll explain how to set up analytics and tracking systems to identify which advertising channels are performing best. This will help you optimize your spend and increase revenue
What's the best starting point for attracting clients in your specific case
We work with both large and small repair shops, and in each case, the marketing strategy depends on several factors. Over time, we’ve developed a few proven systems and know exactly where to start depending on the situation.
How to calculate customer cost and determine your budget
We’ll show you how to calculate the cost per lead (CPL) in your region and how to define the budget needed for a steady flow of leads and high profitability
This is ONLY for people who are serious about growing their business in the shortest time possible and places are strictly limited. Enter your details below now to avoid disappointment and secure your consultation
FAQ
I’ve worked with marketers before, but I didn’t see any real results. What makes you different?
In most cases, you’ll start seeing calls within 2–3 days after launch. We set everything up with tracking from day one — so you’ll know exactly where the leads are coming from. That said, our real value shows over the first 30–60 days, when we optimize the ads based on actual call quality and lead behavior. We’re not here to just bring traffic — our goal is to bring you the right kind of customers that turn into real jobs.
How fast can I actually start getting new calls from your ads?
If your shop doesn’t have a website, we build and launch one within 5–7 days. First phone calls typically come in around 10 days after launch. If you already have a working site, calls can start within 2–3 days. Full Google Ads optimization by AI takes about 30 days.
We already have Google Ads running. Can you still help, or would we have to start from scratch?
Absolutely — we often take over existing campaigns and improve what’s already there. Most shops we audit are wasting 30–50% of their budget due to poor targeting, wrong keywords, or missed call tracking. We don’t start from scratch unless it’s needed. We analyze your current setup, find what’s working, fix what’s not, and scale it. You’ll see better performance without blowing your budget.
Do you work with other truck or mechanic shops near me? I don’t want to compete with your other clients.
Great question — we take exclusivity seriously. When you partner with us, we won’t take on direct competitors in your service area. Our goal is to help you dominate your local market, not to divide results between multiple shops. That’s why most of our clients stay with us long-term — they know we’re fully focused on their success, not spreading attention around.
Can I pause or adjust my campaigns if I get too busy or want to push a certain service?
Of course. We understand the shop life — things change fast. If your bays are full and you need to pause ads for a few days, no problem. Or if you want to push a high-margin job like A/C repair or transmission service next month — we can shift your campaign fast. You’ll have a direct line to your account manager, and we usually respond within hours. No waiting on ticket systems or corporate delays.
How much do your services cost?
Most of our clients invest between $1,500 and $3,500/month, including ad spend. It depends on your location, competition, and how aggressively you want to grow. We don’t lock you into big retainers with no results — everything is transparent. You’ll know exactly how much is going to ads and what’s going into management. And we always focus on return on investment, not just spending your budget.
Do you offer any guarantees?
We can’t guarantee a specific number of leads — and if someone does, you should be cautious. But we do guarantee full transparency, active communication, and real tracking. You’ll see every lead, every dollar spent, and every call. If something isn’t working, we fix it — fast. Our clients stay with us because we get results, not because they’re locked into long contracts.
What platforms do you use for marketing?
We use the platforms that actually bring results for shops like yours:
Google Ads to reach people actively searching for your services.
Google Business Profile (Google Maps) to get you in front of local customers looking for nearby repair shops.
Your website, optimized using our own custom SEO plugin, designed specifically for service pages that convert.
And we track everything with advanced analytics and call tracking, so nothing is left to guesswork.
What kind of reporting and analytics will I get?
You’ll get a simple, clear dashboard showing calls, form leads, cost per lead, and more. We also track and listen to calls (with your permission), so we know what kind of leads are coming in. You’ll never be in the dark — and if you want a quick update or live data, we’re just a message away.
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