1. Home
  2. »
  3. Portfolio
  4. »
  5. Case Study: MPB Auto Repair – Rancho Cordova, CA
Case Study

MPB Auto Repair

  • Location: Rancho Cordova, California
  • Industry: Auto Repair

Quick Results:

  • Monthly Budget: $17,100

  • Calls per month (average): 689

  • Call Cost Drop: From $45–50 before → $24.78 now

  • GBP Top 3 Ranking: 5

  • Maps Visibility (%): 24

  • GBP Calls per month (avg.): 115

  • GBP Views per month (avg.): 2,500

  • GBP Reviews Growth: From 54 → 105
  • Challenge: High competition with many auto repair shops in the area

About the Client

MPB Auto Repair is a trusted local auto repair shop in Rancho Cordova, CA, providing reliable and honest car maintenance. Their skilled mechanics cover everything from engine repair, brakes, AC, suspension to complete auto repair services for American, Japanese, European, and diesel vehicles. The shop emphasizes fair pricing, fast turnaround, same-day appointments, and high-quality service, making them a go-to choice for drivers searching for “car mechanic near me.”

Challenges

  • High competition: The area has numerous auto repair shops, making lead acquisition expensive.
  • High initial conversion cost: Prior to optimization, cost per call was approximately $45–50.
  • Tracking issues: Call tracking and lead attribution were not fully set up initially.

Our Strategy & Actions

Google Ads Campaign

  • Managed Google Ads campaigns targeting high-intent search queries such as:

    • Auto repair near me

    • Car mechanic near me

    • Car repair near me

    • Car repair and maintenance service

  • Focused on reducing cost per lead while maximizing call volume.

google-ads-mpb-auto-repair

Google Business Profile Optimization

  • Connected CallRail to properly track calls (increased tracked numbers from 2 → 4).
  • Optimized GMB profile to improve local visibility and attract relevant leads.
  • 4 Updates Monthly
  • Google Reviews Replies 
  • TOP 10 Local Pack with:

      1. Auto Repair Near me

      2. Auto body shop

      3. Car maintenance near me

      4. auto repair shop near me

      5. autobody repair near me

      6. brake repair near me

      7. car mechanic near me

      8. car repair near me

      9. collision repair near me

      10. oil change near me

Case Study: MPB Auto Repair – Rancho Cordova, CA

Results in Detail

  • Call Cost: Reduced from ~$45–50 → $24.78 per call.

  • Call Volume: 689 calls tracked and attributed correctly.

  • Map Visibility: 24%, with strong presence in the Local Pack.

  • Reviews: Improved social proof and credibility, attracting more organic calls.

  • Operational Insight: Despite high competition, careful targeting and local optimization made MPB Auto Repair a highly cost-efficient lead generator.

Key Takeaways

  1. Competitive markets require optimization: Even in areas with many competitors, proper PPC and GMB management can reduce call costs by over 50%.
  2. Tracking is crucial: CallRail setup enabled accurate attribution and performance monitoring.
  3. Local Pack and reviews matter: Growth in reviews strengthened credibility and visibility, driving more organic calls.
  4. Cost-effective lead generation is possible: Strategic campaign management allowed MPB Auto Repair to acquire high-quality leads at just $24.78 per call.