SMS Consent and Opt-in Policy
Element DMA provides a SaaS platform for auto repair shops in the United States. Our platform enables these shops (“Shops”) to send SMS messages to their customers. SMS messages are sent from a shared toll-free number or from a number assigned to each Shop, but always on behalf of that specific Shop.
Types of SMS messages
SMS messages sent through our platform may include:
- Appointment confirmations and reminders
- Service status updates (for example, when a vehicle is ready for pickup)
- Post-visit review or feedback requests
We do not use SMS for cold outreach or messaging to purchased or third‑party contact lists.
How we obtain your consent (opt-in)
Shops obtain your consent to receive SMS messages before sending any text messages.
In most cases, consent is obtained verbally when you call or visit the Shop to schedule or discuss services. Staff explain what types of messages you will receive and how you can opt out at any time. Only customers who provide explicit consent are added to the SMS communication list.
This verbal consent is explicit and specific to receiving SMS messages about service appointments, service-related updates, and post‑visit review or feedback requests.
Example verbal consent script
Below is an example of the verbal consent script used by Shops:
“Hi, this is [Agent Name] from [Shop Name]. We’d like to send you SMS messages about your service appointments and a follow-up message asking for a review after your visit. Messages are optional, and you can opt out anytime by replying STOP. Do you agree to receive these SMS messages on this phone number?”
Individual Shops may adapt this script slightly, but they are required to clearly explain the purpose of the messages, that participation is optional, and that you can opt out at any time.
How to opt out (STOP) and get help (HELP)
You can opt out of receiving SMS messages at any time by replying STOP to any message you receive. Once you reply STOP, you will no longer receive SMS messages from that Shop, except messages required by law or as otherwise permitted.
To get help regarding SMS messages, you can reply HELP to any message or contact the Shop directly using the phone number or email provided in the message. You may also contact Element DMA using the contact information provided on our website.
Message frequency and charges
Message frequency may vary depending on your interactions with the Shop, for example the number of appointments or services you schedule.
Message and data rates may apply, depending on your mobile carrier plan. Please contact your mobile carrier for details about your specific plan and any associated SMS charges.
Use of phone numbers and privacy
We use your phone number only to deliver the SMS messages described in this policy and to support the services provided by the Shop. We do not sell your phone number or share it with unrelated third parties for their own marketing purposes.
For more information about how we handle personal data, including your phone number, please refer to our Privacy Policy.