Case Study:
Global Truck Repair
Quick Results
- Industry: Truck, Trailer & Pickup Repair
- Location: Miami (Davie), Florida
- Budget: $1,800/month
- First Call Cost: Dropped from $35 before campaigns → $23.71 in May → $18 in August
- Call Volume Growth: From ~2.47 calls/day → 4.33 calls/day
- Google Maps Ranking: #1 Local Pack for key terms
- Reviews: Increased from 33 to 80 within 4 months
Before
$35 / Call
100 Calls/mo
After
$18 / Call
205 Calls/mo
About the Client
Global Truck & Trailer Repair, located in Davie, FL, is a one-stop shop for heavy-duty truck, trailer, and pickup repairs.
Their team of expert technicians specializes in:
- Emergency brake repairs
- Suspension tune-ups
- Transmission overhauls
- Diesel engine diagnostics
They also provide specialized trailer services, including hydraulic, PTO-powered, hot shot, open, enclosed, and car carrier models. Whether handling a single unit or managing fleet service, the shop is trusted for fast, high-quality, and reliable repairs.
Challenges
- High initial call costs: Before campaigns, calls were coming in at $35 each.
- Low search volume for pickups: The client specifically requested pickup truck repair leads, but local demand in Davie was low.
- Mixed intent traffic: Campaigns attracted both semi-truck and pickup repair jobs, which made filtering for pickups more difficult.
Our Strategy & Actions
Website
- Built a 35+ page website covering services for trucks, trailers, and pickups.
- Optimized for SEO and structured to capture both heavy-duty truck and pickup repair searches.
- Created service-specific pages to increase visibility across different repair types.
PPC Campaigns
- Launched Search Campaigns with phrase-match keywords targeting pickup truck repairs.
- Balanced keyword targeting to include semi-truck repair to maintain lead flow while testing pickup-related terms.
- Optimized ads to reduce call cost while driving consistent leads.
Google Business Profile
- Increased daily call volume from 2.47/day to 4.33/day.
- Achieved #1 Local Pack ranking for high-value terms:
- Trailer repair near me
- Truck mechanic near me
- Truck repair near me
- Heavy duty truck repair near me
- Reviews grew from 33 to 80, strengthening the shop’s local reputation and boosting rankings.
Results in Detail
- Call Cost: Reduced from $35 → $23.71 in May → $18 in August.
- Call Volume: ~230 calls generated, averaging 4+ calls/day.
- Local Visibility: Dominated Local Pack (#1 position) for multiple competitive keywords.
- Reviews: Review count increased by 47 (from 33 to 80) in just a few months, improving trust and map visibility.
- Pickup Campaign: Despite low search volume, phrase match targeting ensured that the shop still captured both semi-truck and pickup repair leads.
Key Takeaways
- Call costs can be reduced drastically: Proper optimization nearly halved call costs within three months.
- Map visibility drives leads: Ranking #1 in the Local Pack for multiple repair queries significantly boosted call volume.
- Niche targeting requires flexibility: Even with low local search volume for pickup repair, phrase match targeting ensured a steady flow of jobs by capturing both truck and pickup queries.
- Reputation is a growth engine: Rapid review growth (33 → 80) strengthened the shop’s market position and built trust with new customers.
