Case Study:
Case Study: Fair Cars USA – Orlando, FL
Quick Results
- Industry: Auto Repair / Hybrid Repair
- Location: Orlando, Florida
- Budget: $1,000
- Campaign Period: August 11 – September 17, 2025
- Cost per Call: $19.04
- Calls from Google Ads: 61
- Calls from Google Business Profile: 17
- Total Calls: 78
- Local Pack Ranking: Top 3 for
- car repair near me
- car mechanic near me
- auto repair near me
Before
0
After
78 Calls/mo
First Clients
About the Client
Fair Cars USA LLC is a professional auto and hybrid repair shop in Orlando, Florida, with over 15 years of experience. The team specializes in hybrid repair, hybrid battery replacement, and advanced electrical diagnosticsfor all makes and models — including Toyota Prius, Camry, and Lexus Hybrid vehicles. Their expertise also covers engine and transmission repair, brakes and suspension, HVAC systems, and complete vehicle maintenance. Customers choose Fair Cars for precision, honest pricing, and reliable hybrid services.
Challenges
- Language barrier: The shop owners were Russian-speaking and wanted to attract English-speaking clients.
- Missed calls: Many inbound calls from potential customers were not answered properly.
- No digital presence: The client had no existing website, logo, or brand identity prior to our collaboration.
Our Strategy & Actions
Website Development
We built the entire online presence from zero, including:
- Domain registration and hosting setup
- Custom logo design
- Complete website structure (30+ pages):
- 12 detailed service pages
- “Home,” “About Us,” “Makes & Models,” “Mobile Repair,” and more
Google Ads Campaign
- Launched highly targeted Search Ads focused on hybrid and electrical repair services.
- Used a narrow phrase and exact match strategy to avoid irrelevant clicks.
- Achieved $19.04 cost per conversion for complex hybrid repair leads.
Google Business Profile Optimization
- Fully optimized GMB listing to reach Top 3 Local Pack results for major repair-related queries.
- Encouraged reviews and localized the profile for better credibility among English-speaking customers.
Call Handling Training
- We noticed a high call drop rate due to language barriers and inconsistent phone handling.
- Provided coaching sessions to help the team improve communication and response rate with English-speaking customers.
Results in Detail
- Digital Presence: Complete online setup from scratch with professional branding.
- Local Visibility: Achieved Top 3 in Local Pack for core keywords within 4 weeks.
- Call Performance:
- 61 calls from Google Ads
- 17 calls from GMB
- Total: 78 calls in one month
- Cost Efficiency: Achieved a $19.04 cost per qualified call, one of the best benchmarks in the hybrid repair niche.
Operational Impact: Improved call handling led to higher booking rates and better customer experience.
Key Takeaways
- Full-service approach drives faster growth: Building the digital foundation (website + ads + GMB) from scratch helped the shop appear as a trusted hybrid repair brand in just one month.
- Training matters: Coaching the shop team on phone handling directly impacted lead conversion and client satisfaction.
- Niche targeting = high ROI: Focusing on hybrid and electrical repair brought more relevant, higher-value customers.
- Low cost, high quality: With only $1,000 spent, Fair Cars USA achieved strong local visibility and a reliable stream of calls.
