Case Study:
Case Study: A&V (BAZA) Auto Repair – West Springfield, MA
Quick Results
- Industry: Auto Repair
- Location: West Springfield, Massachusetts
- Budget: $1,500
- Campaign Period: June 1 – July 31, 2025
- Cost per Call: $12.24
- Calls from Google Ads: 128 per month
- Local Pack Ranking: Top 3 for
- mechanic near me
- car mechanic near me
- auto repair
- auto repair near me
Before
0
After
128 Calls/mo
First Clients
About the Client
A&V Auto Repair is a trusted auto repair shop serving West Springfield, MA, providing expert car maintenance and full repair services for American, Japanese, and European vehicles.
Their focus is on honest service, quick turnaround, and reliable quality, helping customers extend the life and performance of their cars. With years of experience, the shop has built a reputation for transparent communication, fair pricing, and dependable results.
Challenges
- No website or online presence prior to partnership.
- Needed consistent call flow from new customers.
- Limited local awareness in a competitive market with many small independent shops.
Our Strategy & Actions
Website Development
We built a complete website from zero, including:
- Domain registration and setup
- Modern, conversion-oriented design
- 25 optimized pages: Home, About, Contact, and multiple service pages to capture specific search intents.
- Fast, mobile-friendly structure to improve conversion rates from paid traffic.
Google Ads Campaign
- Launched targeted Search campaigns for auto repair, car maintenance, and diagnostics.
- Structured ad groups around service-based and location-based keywords for maximum relevance.
- Optimized conversions continuously to reach $12.24 cost per call, an excellent result for the region.
Google Business Profile Optimization
- Created and optimized Google Business Profile from scratch.
- Achieved Top 3 Local Pack rankings within the first month for all major “near me” searches.
- Improved local visibility and generated additional calls directly from Maps.
Call Handling Training
- Provided custom phone scripts to help the team improve call answering and conversion skills.
- This helped turn more phone inquiries into booked appointments and repeat clients.
Results in Detail
- Fully functional digital presence built from zero.
- 128 monthly calls generated via Google Ads.
- $12.24 cost per call, one of the lowest among auto shops in the area.
- Top 3 visibility for core keywords across Google Maps and search.
Higher conversion rate due to improved phone communication using provided scripts.
Key Takeaways
- Speed matters: In just two months, A&V Auto Repair went from zero online presence to a consistent flow of qualified leads.
- Low-cost calls, high intent: Achieving a $12.24 cost per call positioned the shop among top performers in the auto repair niche.
- Call quality = conversion rate: Properly trained staff using optimized scripts significantly increased booked jobs.
Local SEO synergy: Combination of paid ads and map optimization created sustainable visibility and steady call flow.
