Yo, new auto repair shop owner! You’ve got your bays set, tools gleaming, and a dream to be the top wrench in town—maybe even for semi-truck repairs. But in the US, where the auto repair market’s a $70 billion beast (IBISWorld, 2025), getting those calls rolling in takes more than just killer service. You need […]
Customer Relationship Management (CRM) systems tailored for automotive repair shops streamline operations, enhance customer communication, and boost retention, ultimately driving revenue. With numerous options available, choosing the right CRM depends on your shop’s size, specialization, and budget. This article compares five top CRM systems for auto repair shops—Shopmonkey, AutoLeap, Mitchell1, Orderry, and Tekmetric—evaluating their functionality, […]
You’re getting calls and website visits, but too many people hang up after asking about prices or never follow up after requesting a quote. Your conversion rate—the percentage of inquiries that turn into actual appointments—sits somewhere around 30-40%, which means you’re losing 60-70% of potential customers who showed interest. The missing ingredient isn’t better pricing […]
You’ve probably noticed it—the shop down the street gets more walk-ins than you, even though your work quality is better. Or maybe you’re spending money on ads but customers still can’t remember your name when they need a repair next month. The problem isn’t your technical skills. It’s that most auto repair shops blend together […]
In the competitive world of truck repair, some shops consistently attract more calls and clients than others. The difference often comes down to strategic marketing, strong online presence, and effective reputation management. This article explores why certain truck repair shops dominate in call volume, focusing on local rankings, Local Services Ads (LSA), advertising budgets, reviews, […]
Social media holds immense potential for auto repair shops to attract customers, but many fail to see results due to ineffective strategies. Posting random content, neglecting lead generation, and missing calls-to-action (CTAs) are common pitfalls that waste time and budget. This article explains why social media often fails for auto shops, highlights frequent mistakes with […]
For auto repair shops, mobile mechanics, or any service-based business, converting inbound calls into booked appointments is critical for growth. A low booking rate means missed opportunities and lost revenue. This article explores proven tactics—call scripts, UTM tags, CRM integration, analytics, and re-engagement strategies—to increase the percentage of clients who book after calling. We’ll provide […]
Mobile mechanics offer a unique, convenient service, but marketing missteps can limit their ability to attract clients. From poor geolocation targeting to neglecting online presence, these errors can cost you valuable leads. This article outlines the seven most common marketing mistakes mobile mechanics make, with real-world examples, solutions, and tools to help you overcome them […]
For auto body shops, relying solely on insurance companies for clients can limit growth and profitability. By diversifying marketing efforts, shops can attract direct-paying customers and build a sustainable client base. This article explores proven tactics—optimizing Google Maps, running local ads, partnering with auto dealers, and leveraging retargeting—to drive high-value clients without insurance dependency. We’ll […]
Running a successful auto repair shop (STO) means making every marketing dollar count. Google Ads can drive new customers to your shop, but how do you know if it’s worth the investment? Understanding Return on Investment (ROI) is critical to evaluating your ad campaigns. This article explains how to calculate ROI using key metrics like […]
