Hey, auto repair shop owners! Setting prices isn’t just about covering costs—it’s about building trust, boosting conversions, and keeping customers coming back. In the $70 billion US auto repair market (IBISWorld, 2025), your pricing strategy can make or break your shop’s success, whether you’re fixing sedans or semi-trucks. Get it right, and you’ll see 15–30% […]
Yo, new auto repair shop owner! You’ve got your bays set, tools gleaming, and a dream to be the top wrench in town—maybe even for semi-truck repairs. But in the US, where the auto repair market’s a $70 billion beast (IBISWorld, 2025), getting those calls rolling in takes more than just killer service. You need […]
Customer Relationship Management (CRM) systems tailored for automotive repair shops streamline operations, enhance customer communication, and boost retention, ultimately driving revenue. With numerous options available, choosing the right CRM depends on your shop’s size, specialization, and budget. This article compares five top CRM systems for auto repair shops—Shopmonkey, AutoLeap, Mitchell1, Orderry, and Tekmetric—evaluating their functionality, […]
Customer reviews are a powerful tool for auto repair shops to build trust, attract new clients, and boost conversions. Positive feedback on platforms like Google, Yelp, and Facebook can influence potential customers’ decisions, while strategic use of reviews in marketing can drive bookings. This article explains how to systematically collect reviews, display them on your […]
Creating a strong local brand for your auto repair shop can set you apart from competitors, foster customer loyalty, and drive more bookings. A well-defined brand communicates trust, reliability, and professionalism, resonating with local drivers and fleet managers. This article explores how to build a local brand through a consistent tone of voice, visual style, […]
In the competitive world of truck repair, some shops consistently attract more calls and clients than others. The difference often comes down to strategic marketing, strong online presence, and effective reputation management. This article explores why certain truck repair shops dominate in call volume, focusing on local rankings, Local Services Ads (LSA), advertising budgets, reviews, […]
Social media holds immense potential for auto repair shops to attract customers, but many fail to see results due to ineffective strategies. Posting random content, neglecting lead generation, and missing calls-to-action (CTAs) are common pitfalls that waste time and budget. This article explains why social media often fails for auto shops, highlights frequent mistakes with […]
For auto repair shops, mobile mechanics, or any service-based business, converting inbound calls into booked appointments is critical for growth. A low booking rate means missed opportunities and lost revenue. This article explores proven tactics—call scripts, UTM tags, CRM integration, analytics, and re-engagement strategies—to increase the percentage of clients who book after calling. We’ll provide […]
Mobile mechanics offer a unique, convenient service, but marketing missteps can limit their ability to attract clients. From poor geolocation targeting to neglecting online presence, these errors can cost you valuable leads. This article outlines the seven most common marketing mistakes mobile mechanics make, with real-world examples, solutions, and tools to help you overcome them […]
For auto body shops, relying solely on insurance companies for clients can limit growth and profitability. By diversifying marketing efforts, shops can attract direct-paying customers and build a sustainable client base. This article explores proven tactics—optimizing Google Maps, running local ads, partnering with auto dealers, and leveraging retargeting—to drive high-value clients without insurance dependency. We’ll […]
