You’re spending money on Google Ads, but the phone isn’t ringing. Or worse—it’s ringing with people asking about services you don’t offer, prices for jobs that aren’t worth your time, or callers from three towns over who won’t drive to your shop. The problem isn’t that people aren’t searching for auto repair. They are—millions of […]
Want your auto repair shop to stand out online and turn clicks into customers? Your website is your digital storefront, and it’s gotta work as hard as your best mechanic. A well-designed site can boost bookings, build trust, and tie perfectly into your Google Ads for auto repair shops and Google Business Profile efforts. In […]
Want your auto repair shop to be the first name drivers see when they search “mechanic near me”? A killer Google Business Profile (GBP) is your secret weapon. It’s like a 24/7 billboard that boosts your visibility, builds trust, and drives customers right to your door. In this guide, I’ll walk you through optimizing your […]
Running Google Ads for auto repair shops is like tuning a high-performance engine—precision matters. One wrong move, like letting irrelevant clicks drain your budget, can stall your campaign. That’s where negative keywords come in: they’re your filter, blocking searches that don’t lead to paying customers. Below, I’ll share a must-have list of negative keywords every […]
Let's be blunt: your website is your digital front door. It's often the very first interaction a potential customer has with your shop. If that site is clunky, outdated, or hard to use, it's not just a bad look—it's actively costing you money. A bad website fails to turn visitors into booked appointments. If your […]
In today’s hyper-competitive digital landscape, where American businesses are pouring billions into online advertising, the ability to measure every touchpoint—from clicks to closed deals—is no longer optional; it’s survival. Phone calls, in particular, represent a goldmine of high-intent leads, accounting for up to 80% of conversions in sectors like real estate, automotive, and professional services. […]
In the cutthroat world of auto and truck repair, standing out means mastering digital visibility and customer retention. At Element DMA, we’ve studied top-performing shops in cities like New York, Chicago, and Los Angeles, and they’re driving 30% more calls with three proven strategies. Here’s how you can follow suit and dominate your local market. […]
Do you know which marketing campaigns actually make your phone ring?For most auto and truck repair shops, the phone is the main source of new customers — yet few shop owners can say exactly where those calls come from. That’s where automotive call tracking comes in. Contents:What Is Automotive Call Tracking?Why Every Auto Repair Shop Needs Call […]
As a call manager (or service advisor) in a US auto shop, your phone is the front door to your business. Handling calls right can turn a hesitant caller into a loyal customer who drives in, gets serviced, and returns for more—boosting your shop’s revenue and LTV (Lifetime Value). This guide is based on deep […]
As an auto shop owner in the US, marketing might feel overwhelming, but this guide breaks it down into simple, actionable steps. Whether you’re running a small garage or a larger operation, the focus is on turning that first phone call into a visit—and then into repeat business. We’ll cover everything from basic concepts to […]
