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Case Study

Truck Pit Stop

  • Location: Charlotte, North Carolina
  • Industry: Truck Repair Repair

Quick Results:

  • Budget: $2,000/month
  • Call Cost Drop: From $29 in January → $27 in April → $15.26 in July
  • Call Volume Growth: From 53 calls in January to 303 calls in August
  • Google Maps Visibility: 65% local visibility with strong review growth
  • Reviews: Increased from 20 to 170 reviews within 7 months

About the Client

Truck Pit Stop is a Truck & Trailer Repair Shop in Matthews, Charlotte, NC. Their team of ASE-certified mechanicsdelivers fast, reliable service for heavy-duty trucks and trailers, including semi trucks, tractor-trailers, and big rigs. They offer a wide range of services: alignments, oil changes, brake repair, suspension, diagnostics, electrical, welding, tire repair, transmission, engine overhauls, and DOT inspections. The shop is CARB-compliant and services leading brands such as Freightliner, Kenworth, Peterbilt, Volvo, Mack, International, and Western Star. Their motto is simple: “In and out, fast and right — every time.”

Challenges

  • High initial cost per call: First calls came in at $29, which was above the client’s expectations.
  • Unanswered calls: A large number of calls went unanswered, limiting the shop’s ability to convert leads into paying customers.
  • No direct calls from maps: Despite high Google Maps visibility, most calls came from PPC campaigns rather than organic map traffic.

Review: Truck Pit Stop

Our Strategy & Actions

Website Development

  • Designed and launched a 50-page website with detailed service pages, team information, and a library of case studies/photos of completed repairs.
  • Optimized for SEO and conversion, ensuring coverage for both general truck repair and specific service searches.
tps website cover

Google Ads Campaign

  • Launched Google Ads campaigns with ongoing optimization.
  • Focused on high-intent search terms (truck repair, trailer repair, DOT inspections, engine repair, etc.).
  • Tracked first call costs to ensure budget efficiency, achieving a consistent downward trend in cost per lead.
TPS Google Ads Calls

Google Business Profile Optimization

  • Optimized and maintained the Google Business Profile (GMB).
    Achieved 65% visibility in local maps for high-value truck repair keywords.
  • Increased reviews from 20 to 170 in 7 months through a creative bonus system offered to customers in exchange for leaving feedback.
  • Grew call volume from maps to an average of 8 calls per day.
tps-3

Results in Detail

  • Cost per Call: Reduced steadily from $29 (January) to $27 (April) and then to $15.26 (July).
  • Call Volume: Increased from 53 calls in January (via GMB) to 303 calls in August (across PPC and maps).
  • Google Maps Performance: Reached 65% visibility, driving consistent daily calls.
  • Reputation Growth: Reviews expanded from 20 to 170, strengthening social proof and trust in the local market.
  • Conversion Bottleneck: Despite lead growth, unanswered calls highlighted a missed revenue opportunity and an operational issue.

Key Takeaways

  • Cost efficiency matters: Ongoing campaign optimization cut call costs by nearly 50% within six months.
  • Reputation drives growth: By incentivizing customers to leave reviews, Truck Pit Stop dramatically improved trust and map visibility.
  • Operations impact results: Missed calls remain a challenge—highlighting the importance of proper lead handling processes.
  • Multi-channel presence works: Combining PPC with an optimized Google Business Profile delivered both immediate leads and sustainable long-term visibility.