Case Study:
MPB Auto Repair – Rancho Cordova, CA
Quick Results
- Industry: Auto Repair
- Location: Rancho Cordova, California
- Budget: $7,000
- Call Cost Drop: From $45–50 before → $16,35 now
- Calls Generated: 270 total
- Reviews Growth: From 54 → 68
- Map Visibility: 37%
- Challenge: High competition with many auto repair shops in the area
Before
$45+ / Call
200 Calls/mo
After
$16,35 / Call
400+ Calls/mo
About the Client
MPB Auto Repair is a trusted local auto repair shop in Rancho Cordova, CA, providing reliable and honest car maintenance. Their skilled mechanics cover everything from engine repair, brakes, AC, suspension to complete auto repair services for American, Japanese, European, and diesel vehicles.
The shop emphasizes fair pricing, fast turnaround, same-day appointments, and high-quality service, making them a go-to choice for drivers searching for “car mechanic near me.”
Challenges
- High competition: The area has numerous auto repair shops, making lead acquisition expensive.
- High initial conversion cost: Prior to optimization, cost per call was approximately $45–50.
- Tracking issues: Call tracking and lead attribution were not fully set up initially.
Our Strategy & Actions
Reviews & Reputation
- Implemented strategies to grow reviews, increasing from 54 → 68.
- Strengthened Local Pack positioning, improving visibility for high-value keywords.
PPC Campaigns
- Managed Google Ads campaigns targeting high-intent search queries such as:
- Auto repair near me
- Car mechanic near me
- Car repair near me
- Car repair and maintenance service
- Focused on reducing cost per lead while maximizing call volume.
Google Business Profile
- Connected CallRail to properly track calls (increased tracked numbers from 2 → 4).
- Optimized GMB profile to improve local visibility and attract relevant leads.
Results in Detail
- Call Cost: Reduced from ~$45–50 → $16,35 per call.
- Call Volume: 270 calls tracked and attributed correctly.
- Map Visibility: 37%, with strong presence in the Local Pack.
- Reviews: Improved social proof and credibility, attracting more organic calls.
- Operational Insight: Despite high competition, careful targeting and local optimization made MPB Auto Repair a highly cost-efficient lead generator.
Key Takeaways
- Competitive markets require optimization: Even in areas with many competitors, proper PPC and GMB management can reduce call costs by over 50%.
- Tracking is crucial: CallRail setup enabled accurate attribution and performance monitoring.
- Local Pack and reviews matter: Growth in reviews strengthened credibility and visibility, driving more organic calls.
- Cost-effective lead generation is possible: Strategic campaign management allowed MPB Auto Repair to acquire high-quality leads at just $16,35 per call.
