Case Study
MPB Auto Repair
- Location: Rancho Cordova, California
- Industry: Auto Repair
Quick Results:
- Budget: $7,000
- Call Cost Drop: From $45–50 before → $20 now
- Calls Generated: 270 total
- Reviews Growth: From 54 → 68
- Map Visibility: 37%
- Challenge: High competition with many auto repair shops in the area
About the Client
MPB Auto Repair is a trusted local auto repair shop in Rancho Cordova, CA, providing reliable and honest car maintenance. Their skilled mechanics cover everything from engine repair, brakes, AC, suspension to complete auto repair services for American, Japanese, European, and diesel vehicles. The shop emphasizes fair pricing, fast turnaround, same-day appointments, and high-quality service, making them a go-to choice for drivers searching for “car mechanic near me.”
Challenges
- High competition: The area has numerous auto repair shops, making lead acquisition expensive.
- High initial conversion cost: Prior to optimization, cost per call was approximately $45–50.
- Tracking issues: Call tracking and lead attribution were not fully set up initially.
Our Strategy & Actions
Google Ads Campaign
- Launched highly targeted Search Ads focused on body shop and auto repair services.
- Used a narrow phrase and exact match strategy to avoid irrelevant clicks.
- Achieved $16.35 cost per conversion for complex hybrid repair leads.
Google Business Profile Optimization
- Optimized GMB profile to improve local visibility and attract relevant leads.
- 4 Updates Monthly
- Google Reviews Replies
- TOP 3 Local Pack with:
- Auto Repair Near Me
- Car Maintenance
- Auto Repair Shop
- etc
Results in Detail
- Managed Google Ads campaigns targeting high-intent search queries such as:
- Auto repair near me
- Car mechanic near me
- Car repair near me
- Car repair and maintenance service
- Focused on reducing cost per lead while maximizing call volume.
Reviews & Reputation
- Implemented strategies to grow reviews, increasing from 54 → 68.
- Strengthened Local Pack positioning, improving visibility for high-value keywords.
Key Takeaways
- Call Cost: Reduced from ~$45–50 → $16,35 per call.
- Call Volume: 270 calls tracked and attributed correctly.
- Map Visibility: 37%, with strong presence in the Local Pack.
- Reviews: Improved social proof and credibility, attracting more organic calls.
- Operational Insight: Despite high competition, careful targeting and local optimization made MPB Auto Repair a highly cost-efficient lead generator.
