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  5. Case Study: Big Boys Bodyshop – Los Angeles, California
Case Study

Long Road Truck & Trailer Repair Shop

  • Location: Los Angeles, California
  • Industry: Truck & Trailer Repair

Quick Results:

  • Budget: $120/day
  • Call Cost Drop: From $19.68 in March to $7.92 in April
  • Volume: ~150 calls per month
  • Challenge: Expensive conversions, missed calls, and long optimization phase

About the Client

Big Boys Body Shop, located in Bell Gardens, CA, has been serving the trucking industry for over 15 years. The shop specializes in truck and trailer repair, offering everything from engine diagnostics and suspension replacement to body repair, painting, and tire services. With a skilled team and high-quality equipment, they are known for delivering reliable and comprehensive maintenance to keep vehicles on the road.

Challenges

  • High cost per conversion: Initial campaigns delivered calls at $19.68 each, which was above the client’s acceptable range.
  • Few inbound calls: Despite the campaigns running, the lead flow was limited at the start.
  • Missed calls: Around 8 calls were lost because the owners were unavailable, and workers refused to answer, reducing real conversion opportunities.
  • Long learning period: Performance Max campaigns required time to stabilize, which initially limited efficiency.

Our Strategy & Actions

Website Development

  • Built a 20-page website covering core services (suspension, brakes, tires, AC, diagnostics, etc.), about page, contacts, transport types, team introduction, legal pages (privacy policy, terms & conditions).
  • Applied basic SEO optimization for service and location-specific searches.
  • Hosting setup and full technical integration.
bbb website

Google Ads Campaign

  • Performance Max Campaign targeting local service area.
  • Search Campaigns for high-intent services: Suspension Replacement, Brakes Repair, Air System, Electric Diagnostic, AC, and Tire Repair Services.
  • Implemented CallRail to track calls, measure lead quality, and attribute conversions.
bbb google ads 2

Google Business Profile Optimization

  • Published 3 SEO-optimized posts.
  • Regular image uploads based on SEO requirements.
  • Encouraged and monitored reviews.
  • Set up 10 local keywords tracking focused on Local Pack visibility.
  • Conducted competitor tracking.
  • Updated and optimized business profile data.
bbb location

Results in Detail

  • Call Cost Reduced: Significant improvement from $19.68 in March to $7.92 in April.
  • Calls Generated: Approximately 150 monthly calls.
  • Traffic Growth: Website began ranking for service-related local keywords.
  • Conversion Tracking: Clicks, directions, and calls were tracked through both Google Ads and Google Business Profile.
  • Bottleneck Identified: Missed calls by staff highlighted an operational issue that impacted marketing ROI.

Key Takeaways

  1. Optimization takes time: Running campaigns through Performance Max required patience, but costs dropped significantly after the learning phase.
  2. Operations impact marketing ROI: Missed calls from staff can undermine even the best campaigns. Proper call handling procedures are essential.
  3. Multi-channel strategy works: Combining a new website, PPC campaigns, and Google Business Profile optimization ensured visibility across search and maps, bringing consistent leads.
  4. Sustainable growth path: With cost-per-call reduced and call volume stable, Big Boys Body Shop is set up for ongoing growth in one of the most competitive US markets.