Case Study
Fair Cars USA
- Location: Orlando, FL
- Industry: Auto Repair
Quick Results:
- Budget: $1,000
- Campaign Period: August 11 – September 17, 2025
- Cost per Call: $19.04
- Calls from Google Ads: 61
- Calls from Google Business Profile: 17
- Total Calls: 78
- Local Pack Ranking: Top 3 for
- car repair near me
- car mechanic near me
- auto repair near me
About the Client
Fair Cars USA LLC is a professional auto and hybrid repair shop in Orlando, Florida, with over 15 years of experience. The team specializes in hybrid repair, hybrid battery replacement, and advanced electrical diagnosticsfor all makes and models — including Toyota Prius, Camry, and Lexus Hybrid vehicles.
Their expertise also covers engine and transmission repair, brakes and suspension, HVAC systems, and complete vehicle maintenance. Customers choose Fair Cars for precision, honest pricing, and reliable hybrid services.
Challenges
- Language barrier: The shop owners were Russian-speaking and wanted to attract English-speaking clients.
- Missed calls: Many inbound calls from potential customers were not answered properly.
- No digital presence: The client had no existing website, logo, or brand identity prior to our collaboration.
Our Strategy & Actions
Website Development
We built the entire online presence from zero, including:
- Domain registration and hosting setup
- Custom logo design
- Complete website structure (30+ pages):
- 12 detailed service pages
- “Home,” “About Us,” “Makes & Models,” “Mobile Repair,” and more
SEO-optimized content to target high-intent search phrases like “hybrid repair near me” and “Prius hybrid battery replacement.”
Google Ads Campaign
- Launched highly targeted Search Ads focused on hybrid and electrical repair services.
- Used a narrow phrase and exact match strategy to avoid irrelevant clicks.
- Achieved $19.04 cost per conversion for complex hybrid repair leads.
Google Business Profile Optimization
- Fully optimized GMB listing to reach Top 3 Local Pack results for major repair-related queries.
- Encouraged reviews and localized the profile for better credibility among English-speaking customers.
Results in Detail
- Fully functional digital presence built from zero.
- 128 monthly calls generated via Google Ads.
- $12.24 cost per call, one of the lowest among auto shops in the area.
- Top 3 visibility for core keywords across Google Maps and search.
- Higher conversion rate due to improved phone communication using provided scripts.
Key Takeaways
- Speed matters: In just two months, A&V Auto Repair went from zero online presence to a consistent flow of qualified leads.
- Low-cost calls, high intent: Achieving a $12.24 cost per call positioned the shop among top performers in the auto repair niche.
- Call quality = conversion rate: Properly trained staff using optimized scripts significantly increased booked jobs.
- Local SEO synergy: Combination of paid ads and map optimization created sustainable visibility and steady call flow.
