Loyalty Program Revenue Calculator
Choose a program type, enter your shop metrics, and see Conservative / Realistic / Aggressive scenarios. Toggle Advanced to include costs and membership fees.
Selecting a type fills sensible defaults — you can edit them afterwards.
Show advanced fields
Tip: change the program type to load recommended defaults, then adjust adoption and uplift values to match your expectations.
Results (for selected time horizon)
1 year
Results show Gross and Net impact
Conservative
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Revenue before
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Revenue after
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Gross increment
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Rewards cost
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Net incremental
—
Payback
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Realistic
—
Revenue before
—
Revenue after
—
Gross increment
—
Rewards cost
—
Net incremental
—
Payback
—
Aggressive
—
Revenue before
—
Revenue after
—
Gross increment
—
Rewards cost
—
Net incremental
—
Payback
—
Notes: Gross increment = uplift in member revenue before reward costs. Net incremental = gross increment + membership fees − rewards cost − annual running cost. Payback shows months to recover one-time setup cost (simple calculation).

How to Use the Auto & Truck Repair Loyalty Program ROI Calculator (Step-by-Step Guide)

This calculator is designed for Auto Repair Shops, Truck Repair Shops, Diesel Shops, and Fleet Service Centers that want to understand how much additional revenue they can generate by launching a loyalty or rewards program. It helps shop owners estimate revenue lift, customer retention impact, and return on investment before they launch any loyalty system.

Below is a clear guide on how to use it.

Who This Calculator Is For

This calculator is ideal for:

  • Auto repair shop owners

  • Mobile mechanics

  • Semi truck and trailer repair shops

  • Diesel repair shops

  • Quick lube and tire centers

  • Body shops

  • Fleet service providers

  • Marketing managers in automotive businesses

If you are considering implementing points, rewards, membership, tiered, or referral programs, this tool will help you evaluate the financial impact.

What This Calculator Helps You Estimate

With this tool, you can calculate:

1. Expected increase in customer visit frequency

Loyalty programs make customers return more often — usually 10–25% more visits per year.

2. Expected increase in average ticket value

Members tend to spend more when they receive points, perks, or tier benefits.

3. Yearly revenue with and without a loyalty program

You will see revenue for:

  • Non-members

  • Loyalty members

  • Combined totals

4. Incremental revenue created by loyalty program

This shows how much additional income the program generates.

5. Program costs vs. profit

You can include:

  • Rewards cost (discounts, points, free services)

  • Monthly membership fees (if you’re charging customers)

  • One-time implementation/setup cost

The calculator shows the net profit and ROI.

How to Use the Calculator

Follow these steps:

Step 1 — Select the Type of Loyalty Program

Choose from:

  • Points Program

  • Tier Rewards Program

  • Paid Membership Program

  • Referral Rewards Program

  • Custom Program

Each option auto-fills recommended default values so you can model real-world scenarios fast.

Step 2 — Enter Your Shop’s Monthly Customer Volume

Example:

  • 150 customers per month

  • 300 customers per month

  • 50 trucks for commercial diesel shops

This defines your potential member pool.

Step 3 — Enter Your Average Ticket Size

For example:

  • Auto repair: $180–$350

  • Truck repair: $600–$1,200

  • Trailer repair: $300–$800

This value helps calculate total revenue.

Step 4 — Set Your Current Customer Visit Frequency

Most repair customers visit:

  • Auto repair: 2–3 times per year

  • Truck repair: 3–6 times per year depending on fleet contracts

Enter your real average.

Step 5 — Enter Loyalty Program Adoption Rate

This is the percentage of customers who will join the program.

Typical values:

  • Points program: 35–60%

  • Membership program: 10–25%

  • Referral program: 20–40%

If you’re unsure, start with 40%.

Step 6 — Enter Expected Increase in Spending and Visit Frequency

This depends on your loyalty structure:

  • Points programs: 8–15% higher spending

  • Tier programs: 10–25% more visits

  • Membership programs: more consistent service intervals

  • Referral programs: lower acquisition cost + increased volume

You can adjust these numbers to simulate impact.

Step 7 — Fill in Program Cost Fields

These fields help you calculate net profit:

  • Reward Cost (% of revenue) — typical 3–10%

  • Membership Fee (optional) — $10–$30/month

  • One-time Setup Cost — software, design, onboarding

The calculator subtracts these costs when computing final ROI.

Step 8 — Read Your Results

The calculator will show:

✔ Members per Year

How many customers will join the loyalty program.

✔ Revenue Without Loyalty Program

Your current baseline revenue.

✔ Revenue With Loyalty Program

Includes increased spending and visit frequency.

✔ Incremental Revenue (Revenue Lift)

The extra money earned purely from loyalty impact.

✔ Net Profit After Program Costs

✔ ROI Percentage

Shows whether the program is worth launching.

Why This Calculator Is Useful

Auto & Truck Repair Shops often ask:

  • “Will a loyalty program actually bring me more money?”

  • “How much revenue can I expect?”

  • “How do I compare points vs. membership vs. tiers?”

  • “What is the cost vs. profit for my shop?”

This calculator gives shop owners data-driven answers based on:

  • Consumer loyalty behavior

  • Automotive retention benchmarks

  • Real industry analytics

  • Repair shop spending patterns

The Loyalty Program ROI Calculator for Auto & Truck Repair Shops helps you estimate how rewards, points, tier systems, or paid memberships impact your revenue, customer retention, and visit frequency. It calculates member adoption, average ticket uplift, yearly revenue lift, net profit, and ROI. Ideal for auto shops, diesel and truck repair centers, fleet service businesses, and mobile mechanics.