You quote a customer $180 for an oil change and tire rotation. They approve it. You complete the work. They pay and leave. What you didn’t realize is they would have happily spent $380 if you’d offered the right service bundle at the right time. Most shop managers think increasing revenue means getting more customers […]
Your shop is great at getting new customers. The problem is they only come once, then disappear. You fixed their transmission perfectly, gave them a fair price, and they never came back for their next oil change. Meanwhile, your competitor down the street has customers who’ve been coming back for 10 years. Here’s what most […]
Your auto repair shop shows up in Google search results. Someone searches “brake repair near me” from their phone while sitting in their car with grinding brakes. They find your business, tap on what they think is your phone number, and… nothing happens. Or they land on your website where your phone number is buried […]
You’ve spent hours optimizing your Google Business Profile—updating photos, posting regularly, responding to reviews. Meanwhile, there’s a section right below your reviews that you’ve probably never looked at: the Questions & Answers section. It sits empty or filled with questions from customers that never got answered. Here’s what you’re missing: Google displays Q&A content in […]
You paid $8,000 for a new LED storefront sign with your shop name visible from three blocks away. Six months later, walk-in traffic hasn’t increased. Meanwhile, your competitor with a faded 20-year-old sign stays consistently busy. The uncomfortable truth: your storefront sign is competing against Google, not other signs. In 2025, over 85% of customers […]
You probably know this story:You’re running ads, updating your website, and posting on Google Business Profile — but you still can’t tell where most of your calls come from.You see new customers every week, but which campaign brought them in? Google Ads? Organic search? Word of mouth? That’s where Automotive Call Tracking changes the game. The Silent […]
Your phone rings. A driver types “brake repair near me” at 7:42 PM. In the next 7 seconds they see five versions of YOUR shop before any competitor. They call YOU. Not the guy across town. Not the chain. YOU. That’s Google Screen Takeover — owning every pixel a customer sees on mobile. In 2026 […]
Ever poured thousands into Google Ads for auto repair shops or a new hoist, only to wonder if it’s actually paying off? For auto repair and truck shop owners across the U.S., Return on Investment (ROI) is the metric that answers that question, revealing whether your marketing, equipment, or loyalty programs are fueling profits or […]
Ever wonder why some auto repair shops thrive while others scrape by? The secret often lies in mastering Lifetime Value (LTV)—the total revenue a customer brings over their relationship with your shop. For American auto repair shop owners juggling Google Ads for auto repair shops and packed schedules, LTV is your North Star for sustainable […]
The Automotive Service Excellence (ASE) certification, administered by the National Institute for Automotive Service Excellence, is a widely recognized credential for automotive professionals in the United States. Established in 1972, ASE certifications validate a technician’s or shop’s expertise in vehicle repair and maintenance, covering areas like brakes, engine performance, and advanced diagnostics. For mechanics and […]
