Our clients get 50-60% of calls from people wanting to book appointments. Industry average is 25-35%. That’s not luck—it’s our proprietary AI Sales Assistant training Google’s algorithm to send better leads week after week. By the end of this article, you’ll see exactly how our AI analyzes every call, identifies appointment-seekers versus tire-kickers, and feeds […]
How We Track Every Call with CallRail for Our Paying Clients
Our clients know exactly where every phone call comes from—which Google Ad, which keyword, which marketing channel. One client discovered 40% of their calls came from Google Business Profile (completely free traffic) while expensive radio ads generated only 2% of calls. By the end of this article, you’ll see exactly how we use CallRail to […]
How We Build High-Converting Websites for Our Paying Clients
Our clients’ websites convert 25-40% better than generic shop homepages because we build service-specific landing pages that match exactly what customers are searching for. When someone searches “transmission repair near me” and clicks your ad, they land on a transmission repair page—not your homepage. By the end of this article, you’ll see the exact structure […]
How We Manage Google Business Profile & Local SEO for Our Paying Clients
Our clients rank in the top 3 of Google’s Local Pack within 60-90 days and generate 8+ calls per day from Google Maps alone. One client went from invisible in local search to dominating rankings for “auto repair near me,” “trailer repair near me,” and “truck mechanic near me.” By the end of this article, […]
How We Run Google Ads & Local Service Ads for Our Paying Clients
Our clients average a 50% reduction in cost per lead through Google Ads—from $25-45 per call down to $15-20. That’s not from spending more. It’s from spending smarter. By the end of this article, you’ll see the exact 30-step process we use to set up and optimize Google Ads for auto repair shops, and you’ll […]
The Complete Marketing System that Fills All the Service Bays of Auto & Truck Repair Shops to Capacity! (And How You Can Apply It to Your Shop for Free)
Shop owners: the EGL AI marketing system brings our clients 100+ qualified calls per bay every month and a 50% reduction in cost per lead. (These are highly qualified calls so 50-60% of them want an appointment). Some examples of our results: These aren’t lucky breaks or one-time wins. They’re the predictable result of our […]
How Auto Repair Shop Owners Can Find and Hire A-Level Technicians (Without Wasting $10K on Headhunters)
You’ve spent $10,000 on headhunters. You’ve posted on Indeed, Facebook groups, and every job board you can find. You’ve gotten three leads—none of them local. Meanwhile, your bays are sitting empty, work is backing up, and you’re starting to wonder if skilled A-level technicians even exist in your area anymore. Here’s the uncomfortable truth: they […]
How to Find and Keep Skilled Master Technicians (When Everyone Else Is Struggling)
You’ve been running job ads for months. Competitive pay. Good benefits. Still no qualified master technicians applying. Meanwhile, other shops seem to have no problem keeping skilled techs happy and productive for years while you can’t even get callbacks from experienced candidates. The uncomfortable truth: you’re competing on the wrong factors. Master technicians don’t just […]
How We Convert More Website Visitors and Calls Into Booked Repair Jobs
Getting traffic to your website is only half the battle. Converting that traffic into booked jobs is where real revenue happens. When we audit auto shop websites, we commonly see conversion rates between 2-5%. After implementing our optimization system, we typically push that to 10-25%. That means the same amount of traffic generates 2-5x more […]
How We Cut Our Clients’ Cost Per Lead in Half (And How You Can Copy Our Strategy)
Most auto shop owners running Google Ads are overpaying for leads. Not because they’re doing everything wrong, but because they’re missing key optimizations that separate efficient campaigns from money pits. When we audit existing Google Ads accounts for auto repair shops, we commonly see cost-per-lead numbers between $50-$150. After implementing our system, we typically drive […]