SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google. It’s important because higher rankings lead to increased visibility, more organic traffic, and ultimately more potential customers.
SEO is a long-term strategy, and results typically take 3 to 6 months to become noticeable. However, the timeline can vary based on factors like industry competition, the current state of your website, and the SEO tactics being used.