From a Local Diesel Garage to a Growing Auto Repair Brand in Chicago
Business Name: T.N.T. Repair Shop
Location: Chicago, IL
Industry: Pickup Truck & Diesel Engine Repair
Team Size: 4 mechanics
When T.N.T. Repair Shop first approached us, they were a skilled team of diesel mechanics specializing in pickup trucks and diesel-powered passenger vehicles. Based in Chicago, their shop was already known for deep engine work, especially with Cummins, Duramax, and PowerStroke engines. However, despite their technical excellence, they were struggling to consistently attract new customers online and convert website visitors into real bookings.
Our mission was clear: turn T.N.T. Repair Shop into a visible, trustworthy, and high-converting brand in the competitive Chicago auto repair market — and help them scale.
T.N.T. had no structured marketing system in place. Most new customers came through word of mouth. The shop lacked a professional website, had no visibility in Google search or Maps, and wasn’t running any ads. Their booking process was manual, and they were missing out on high-intent leads every day.
On top of that, Chicago is full of general auto repair businesses, making it difficult to stand out without a clear online strategy.
We started with branding, positioning T.N.T. as a diesel-focused repair shop for everyday drivers, not just commercial fleets. Our messaging emphasized expertise in diesel engines, transparency in pricing, and fast turnaround times — three things customers care most about when their vehicle is down.
We then built a high-performance website from scratch, using our internal WordPress plugin tailored for service businesses. The site was structured to convert: fast loading, mobile-optimized, and designed around customer actions like “Request a Quote” or “Book an Appointment.” Each page was SEO-optimized and targeted to specific services: diesel diagnostics, engine rebuilds, injector replacement, and more.
To drive traffic, we launched Google Ads campaigns focusing on search terms like “diesel mechanic near me” and “Cummins repair Chicago.” Campaigns were split between general diesel repairs and high-margin services like full engine rebuilds. All ads directed users to laser-focused landing pages with clear CTAs and trust-building elements.
We also integrated lead capture forms with backend automation: booking requests were instantly recorded into Google Sheets, with notifications sent to the shop. This eliminated delays and helped the team respond to inquiries in real time.
