Case Study:
Truck Pit Stop
Quick Results
- Industry: Truck & Trailer Repair
- Location: Charlotte, North Carolina
- Budget: $2,000/month
- Call Cost Drop: From $29 in January → $27 in April → $15.26 in July
- Call Volume Growth: From 53 calls in January to 303 calls in August
- Google Maps Visibility: 65% local visibility with strong review growth
- Reviews: Increased from 20 to 170 reviews within 7 months
Before
$29 / Call
53 Calls/mo
After
$15.26 / Call
303 Calls/Mo
About the Client
Truck Pit Stop is a Truck & Trailer Repair Shop in Matthews, Charlotte, NC. Their team of ASE-certified mechanicsdelivers fast, reliable service for heavy-duty trucks and trailers, including semi trucks, tractor-trailers, and big rigs.
They offer a wide range of services: alignments, oil changes, brake repair, suspension, diagnostics, electrical, welding, tire repair, transmission, engine overhauls, and DOT inspections. The shop is CARB-compliant and services leading brands such as Freightliner, Kenworth, Peterbilt, Volvo, Mack, International, and Western Star.
Their motto is simple: “In and out, fast and right — every time.”
Challenges
- High initial cost per call: First calls came in at $29, which was above the client’s expectations.
- Unanswered calls: A large number of calls went unanswered, limiting the shop’s ability to convert leads into paying customers.
- No direct calls from maps: Despite high Google Maps visibility, most calls came from PPC campaigns rather than organic map traffic.
Our Strategy & Actions
Website
- Designed and launched a 50-page website with detailed service pages, team information, and a library of case studies/photos of completed repairs.
- Optimized for SEO and conversion, ensuring coverage for both general truck repair and specific service searches.
PPC Campaigns
- Launched Google Ads campaigns with ongoing optimization.
- Focused on high-intent search terms (truck repair, trailer repair, DOT inspections, engine repair, etc.).
- Tracked first call costs to ensure budget efficiency, achieving a consistent downward trend in cost per lead.
Google Business Profile
- Optimized and maintained the Google Business Profile (GMB).
- Achieved 65% visibility in local maps for high-value truck repair keywords.
- Increased reviews from 20 to 170 in 7 months through a creative bonus system offered to customers in exchange for leaving feedback.
- Grew call volume from maps to an average of 8 calls per day.
Results in Detail
- Cost per Call: Reduced steadily from $29 (January) to $27 (April) and then to $15.26 (July).
- Call Volume: Increased from 53 calls in January (via GMB) to 303 calls in August (across PPC and maps).
- Google Maps Performance: Reached 65% visibility, driving consistent daily calls.
- Reputation Growth: Reviews expanded from 20 to 170, strengthening social proof and trust in the local market.
- Conversion Bottleneck: Despite lead growth, unanswered calls highlighted a missed revenue opportunity and an operational issue.
Key Takeaways
- Cost efficiency matters: Ongoing campaign optimization cut call costs by nearly 50% within six months.
- Reputation drives growth: By incentivizing customers to leave reviews, Truck Pit Stop dramatically improved trust and map visibility.
- Operations impact results: Missed calls remain a challenge—highlighting the importance of proper lead handling processes.
- Multi-channel presence works: Combining PPC with an optimized Google Business Profile delivered both immediate leads and sustainable long-term visibility.
