Case Study:
Big Boys Body Shop – Los Angeles, CA
Quick Results
- Industry: Truck & Trailer Repair
- Location: Los Angeles, California
- Budget: $120/day
- Call Cost Drop: From $19.68 in March to $7.92 in April
- Volume: ~150 calls per month
- Challenge: Expensive conversions, missed calls, and long optimization phase
Before
$19,68 / Call
150 Calls/mo
After
$7,92 / Call
360 Calls/mo
About the Client
Big Boys Body Shop, located in Bell Gardens, CA, has been serving the trucking industry for over 15 years. The shop specializes in truck and trailer repair, offering everything from engine diagnostics and suspension replacement to body repair, painting, and tire services. With a skilled team and high-quality equipment, they are known for delivering reliable and comprehensive maintenance to keep vehicles on the road.
Challenges
- High cost per conversion: Initial campaigns delivered calls at $19.68 each, which was above the client’s acceptable range.
- Few inbound calls: Despite the campaigns running, the lead flow was limited at the start.
- Missed calls: Around 8 calls were lost because the owners were unavailable, and workers refused to answer, reducing real conversion opportunities.
- Long learning period: Performance Max campaigns required time to stabilize, which initially limited efficiency.
Our Strategy & Actions
Website
- Built a 20-page website covering core services (suspension, brakes, tires, AC, diagnostics, etc.), about page, contacts, transport types, team introduction, legal pages (privacy policy, terms & conditions).
- Applied basic SEO optimization for service and location-specific searches.
- Hosting setup and full technical integration.
PPC Campaigns
- Performance Max Campaign targeting local service area.
- Search Campaigns for high-intent services: Suspension Replacement, Brakes Repair, Air System, Electric Diagnostic, AC, and Tire Repair Services.
- Implemented CallRail to track calls, measure lead quality, and attribute conversions.
Google Business Profile
- Published 3 SEO-optimized posts / mo
- Regular image uploads based on SEO requirements.
- Encouraged and monitored reviews.
- Set up 10 local keywords tracking focused on Local Pack visibility.
- Conducted competitor tracking.
- Updated and optimized business profile data.
Results in Detail
- Call Cost Reduced: Significant improvement from $19.68 in March to $7.92 in April.
- Calls Generated: Approximately 150 monthly calls.
- Traffic Growth: Website began ranking for service-related local keywords.
- Conversion Tracking: Clicks, directions, and calls were tracked through both Google Ads and Google Business Profile.
- Bottleneck Identified: Missed calls by staff highlighted an operational issue that impacted marketing ROI.
Key Takeaways
- Optimization takes time: Running campaigns through Performance Max required patience, but costs dropped significantly after the learning phase.
- Operations impact marketing ROI: Missed calls from staff can undermine even the best campaigns. Proper call handling procedures are essential.
- Multi-channel strategy works: Combining a new website, PPC campaigns, and Google Business Profile optimization ensured visibility across search and maps, bringing consistent leads.
- Sustainable growth path: With cost-per-call reduced and call volume stable, Big Boys Body Shop is set up for ongoing growth in one of the most competitive US markets.
