developing a lead magnet and getting requests for teeth cleaning
Resources
Meta Ads, Google Ads, SEO, Looker Studio, CRM
VIE Clinic by Halim is a dentistry in the heart of Dubai. The target audience is described as the medium+ segment.
At the start there was very little input data, there was only one freelancer working before us, who could not produce results. Also, VIE Clinic has a small staff, so the speed of problem solving is not high.
We started with the obvious: lead magnet services — teeth cleaning. This service is not expensive and quite popular. According to experience, it should have given dentistry clients.
We had the advertising channel chosen at the start Meta Ads with the purpose of direct message. Our hypothesis worked successfully. We managed to get the first patients at a price of 100 dirhams. From the disadvantages, it is the price of the service. It does not make profit on the first touch.
After that, we started to connect other offfers and traffic sources, started to work with the website. After we switched to the services «Veneers», «Whitening» and «Implants» the number of hits remained at the same level, however, the revenue to the clinic began to strive to zero.
After that, we decided to follow the classic scheme, through teeth cleaning.
