Resources
Bite of time is a company that sells luxury watches in Dubai. Brands: Rolex, Audemars Piguet, Patek Philippe. The value range is high from $15,000 to $200,000
Before starting work, we asked for all the information that could help us avoid mistakes and help us form hypotheses: data from past advertising campaigns, past hypotheses, examples of creatives, access to analytics.
We started an advertising campaign in Meta Ads with the most obvious steps: funnels to instagram direct. This brought quick results and generated the first leads. However, due to the complexities of the market, it was required to get leads of very high quality so that the manager didn’t need to sell with complex scripts.
Therefore, our funnels started to become more complex. We tried a lot of hypotheses concerning landing pages, creatives, audiences, placements and in the end we had a clear leader in Meta Ads: dynamic catalog advertising from the site with landing on the product card. At the same time, the cost of an appeal from Meta Ads costs about AED 27.
We plugged in Google Ads as a source of warm audiences, for further retargeting. The difficulty was that branded queries cannot be shown in Google. However, we managed to get around this. As a result, the cost of a call from Google costs about AED 60.
At the moment, we have advertising campaigns that work in conjunction with Google Ads + Meta Ads. The campaigns are supplemented with remarketing from Meta Ads.
We prepared analytics in a dynamic format using Google Sheets and Looker Studio. In this format, at any time you can make a cut of the data and see the effectiveness of the work.
