You spent $1,200 on a booth at the local business expo. You handed out 200 business cards. Three people called. None became customers. Meanwhile, your competitor somehow landed a 15-vehicle fleet account from the same event and now has guaranteed revenue every month. The problem isn’t that trade shows don’t work for auto repair shops—it’s […]
Your lead technician has eight ASE certifications. Your shop has the Blue Seal of Excellence. You invested thousands in training and testing. Yet customers still call asking “How much for an oil change?” like you’re a quick lube shop, and when you quote a fair price for your certified expertise, they hang up and call […]
You quote a customer $180 for an oil change and tire rotation. They approve it. You complete the work. They pay and leave. What you didn’t realize is they would have happily spent $380 if you’d offered the right service bundle at the right time. Most shop managers think increasing revenue means getting more customers […]
Your shop is great at getting new customers. The problem is they only come once, then disappear. You fixed their transmission perfectly, gave them a fair price, and they never came back for their next oil change. Meanwhile, your competitor down the street has customers who’ve been coming back for 10 years. Here’s what most […]
Your auto repair shop shows up in Google search results. Someone searches “brake repair near me” from their phone while sitting in their car with grinding brakes. They find your business, tap on what they think is your phone number, and… nothing happens. Or they land on your website where your phone number is buried […]
You’ve spent hours optimizing your Google Business Profile—updating photos, posting regularly, responding to reviews. Meanwhile, there’s a section right below your reviews that you’ve probably never looked at: the Questions & Answers section. It sits empty or filled with questions from customers that never got answered. Here’s what you’re missing: Google displays Q&A content in […]
Your auto repair shop website has a homepage, an “About Us” page, and maybe a “Services” page that lists everything you do—oil changes, brakes, transmission, diagnostics, engine repair. When someone clicks your Google ad for “brake repair,” they land on your homepage or generic services page and have to hunt for brake-specific information. Meanwhile, your […]
You’ve been running job ads for months. Competitive pay. Good benefits. Still no qualified master technicians applying. Meanwhile, other shops seem to have no problem keeping skilled techs happy and productive for years while you can’t even get callbacks from experienced candidates. The uncomfortable truth: you’re competing on the wrong factors. Master technicians don’t just […]
Most auto shops struggle with inconsistent lead flow. Some months the phone rings constantly. Other months it’s crickets. When we work with clients, our goal is simple: predictable, consistent, qualified call volume every single month. The shops we partner with typically receive 100-600 qualified calls monthly. Not tire-kickers asking about prices. Not spam calls. Real […]
Getting traffic to your website is only half the battle. Converting that traffic into booked jobs is where real revenue happens. When we audit auto shop websites, we commonly see conversion rates between 2-5%. After implementing our optimization system, we typically push that to 10-25%. That means the same amount of traffic generates 2-5x more […]
