Our clients get 50-60% of calls from people wanting to book appointments. Industry average is 25-35%. That’s not luck—it’s our proprietary AI Sales Assistant training Google’s algorithm to send better leads week after week. By the end of this article, you’ll see exactly how our AI analyzes every call, identifies appointment-seekers versus tire-kickers, and feeds […]
How We Track Every Call with CallRail for Our Paying Clients
Our clients know exactly where every phone call comes from—which Google Ad, which keyword, which marketing channel. One client discovered 40% of their calls came from Google Business Profile (completely free traffic) while expensive radio ads generated only 2% of calls. By the end of this article, you’ll see exactly how we use CallRail to […]
How We Build High-Converting Websites for Our Paying Clients
Our clients’ websites convert 25-40% better than generic shop homepages because we build service-specific landing pages that match exactly what customers are searching for. When someone searches “transmission repair near me” and clicks your ad, they land on a transmission repair page—not your homepage. By the end of this article, you’ll see the exact structure […]
How We Manage Google Business Profile & Local SEO for Our Paying Clients
Our clients rank in the top 3 of Google’s Local Pack within 60-90 days and generate 8+ calls per day from Google Maps alone. One client went from invisible in local search to dominating rankings for “auto repair near me,” “trailer repair near me,” and “truck mechanic near me.” By the end of this article, […]
How We Run Google Ads & Local Service Ads for Our Paying Clients
Our clients average a 50% reduction in cost per lead through Google Ads—from $25-45 per call down to $15-20. That’s not from spending more. It’s from spending smarter. By the end of this article, you’ll see the exact 30-step process we use to set up and optimize Google Ads for auto repair shops, and you’ll […]
The Complete Marketing System that Fills All the Service Bays of Auto & Truck Repair Shops to Capacity! (And How You Can Apply It to Your Shop for Free)
Shop owners: the EGL AI marketing system brings our clients 100+ qualified calls per bay every month and a 50% reduction in cost per lead. (These are highly qualified calls so 50-60% of them want an appointment). Some examples of our results: These aren’t lucky breaks or one-time wins. They’re the predictable result of our […]
Marketing Ideas for Auto Repair Shops: Proven Strategies to Attract More Customers in 2026
You’ve got the bays, the equipment, and skilled technicians ready to work. But if your schedule isn’t consistently full, the problem isn’t your service quality—it’s your marketing. Most auto repair shop owners we talk to are frustrated because they’ve tried “marketing” but didn’t see results. They boosted a Facebook post here, handed out some flyers […]
How Auto Repair Shop Owners Can Find and Hire A-Level Technicians (Without Wasting $10K on Headhunters)
You’ve spent $10,000 on headhunters. You’ve posted on Indeed, Facebook groups, and every job board you can find. You’ve gotten three leads—none of them local. Meanwhile, your bays are sitting empty, work is backing up, and you’re starting to wonder if skilled A-level technicians even exist in your area anymore. Here’s the uncomfortable truth: they […]
Shop Owners: The Geographic Radius Where Your Marketing Actually Drives Profit
You’re probably advertising to customers who will never be profitable for your shop—and you don’t even know it. Every mile a customer drives to reach your shop affects their lifetime value. Customers living 15 miles away might visit once when they have a major problem, but they won’t come back for routine maintenance. Meanwhile, customers […]
The Operational Blueprint That Increased Bay Efficiency by 40% Without Hiring More Staff
You’ve probably thought about hiring another technician or service advisor to handle the workload—but what if the problem isn’t too few people, it’s too much wasted time? Most auto repair shops operate at 50-60% efficiency. Your technicians spend half their day on non-billable activities: searching for tools, waiting for parts, clarifying work orders, and dealing […]